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Ensuring That Your Website Is Mobile-Friendly Is More Important Than Ever

June 2018

If your website isn’t built mobile-friendly, then nothing else matters. It doesn’t matter how good the site looks on desktop. It doesn’t matter how strong your content is. It doesn’t matter how much you spend on SEO or Google AdWords. Without a mobile-responsive design, your site will never reach its full potential.

Related: Mobile Remains the Trendsetter in Web Design

There are a few reasons that mobile-friendly websites are so important. The first is that many of the people visiting your website are using mobile devices. For the past few years, mobile has been overtaking desktop in overall usage. Even after mobile started beating desktop, the upward trend didn’t stop: in 2018, mobile accounted for 63 percent of web usage—up from 57 percent the year before.

If these increases continue, we’ll be looking at mobile ruling three-quarters of the web within a few short years. These numbers should explain the importance of having a mobile-friendly website. Even when mobile had 20 percent of web usage, it would have been foolish for any business to ignore it: you don’t shut out a fifth of your potential audience for no reason. Now, not embracing mobile has shifted from “foolish” to “ludicrous.” No business can afford to ignore 60-70 percent of its audience.

Make no mistake: not offering a responsive website is tantamount to ignoring mobile users. Desktop websites that do not offer mobile versions are virtually impossible to use on smartphones. They are difficult to read and even harder to navigate. Someone with a tablet might be able to manage, but someone with a smartphone will almost certainly abandon ship. As such, non-responsive websites typically pay the price in the form of high bounce rates, short dwell times, and low conversion rates.

The second big reason to embrace mobile if you haven’t already is SEO. In 2015, Google started prioritizing mobile-friendly websites, which meant sites without a mobile version became less likely to rank highly in search results. This year, Google is taking things even further. As of July, Google will tweak its algorithm to penalize sites with slow-loading mobile sites. In other words, simply having a mobilefriendly site isn’t enough anymore. That site also needs to load quickly—or suffer the consequences.

The bottom line is that mobile matters. At this point, more than a decade past the arrival of the iPhone, it should be evident smartphones aren’t going away. Any business that doesn’t have a responsive website has either misread the signs or is way behind the times. Either way, it’s time for an update. And if your mobile site loads slowly and sluggishly, then you are due for an update, too.

If you find yourself in this category, give us a call at Inherent. We can help you build a beautiful, responsive website that loads quickly on mobile platforms while also offering full functionality.