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2023 Website Design Trends - Part 1 of 4 - Motion Design Trends

December 2022

In the ever-changing world of web design, it is important to stay up-to-date on the latest trends in order to create a website that is attractive, user-friendly, and optimized for search engines. Website design trends are constantly evolving with new technology and user preferences driving the way websites look and feel. In this series we will explore the top design trends for 2023.

Related: 2023 Website Design Trends - Part 1 of 4 - Motion Design Trends , 2023 Website Design Trends - Part 2 of 4 - Typography , 2023 Website Design Trends - Part 3 of 4 - What's old is new again with Retro Styles

Motion Design Trends - Part 1

Motion web design is quickly becoming a popular trend. With the ability to create a more interactive and engaging user experience, motion web design can help to create a more immersive and enjoyable online experience.


Kinetic Typography

Kinetic typography is a growing trend in web design, with its ability to create dynamic, captivating visuals that draw in viewers and create an engaging experience. This technique uses motion, sound, and type to create an engaging and memorable viewing experience. Kinetic typography can be used in a variety of different ways, such as creating motion graphics, creating an interactive experience, or even presenting a short story. With its versatility, it is no wonder why so many web designers are turning to this technique to add a dynamic element to their projects.

When creating kinetic typography, there are several factors to consider. The most important element is the typeface. Different fonts can create vastly different experiences, so it is important to choose a typeface that is appropriate for the project’s message and theme. It is also important to consider the size and position of the type, as well as the speed and length of the animation. Color and sound can also be used to create a more engaging experience.


Animated Cursors

Animated cursors can play an important role in enhancing the user experience in web design. They can provide users with an indication of where their mouse is located on the page, making the web browsing experience more intuitive and enjoyable. Furthermore, animated cursors can be used to draw attention to certain elements on the page, such as calls to action or important navigation elements.

Animated cursors can be created using a variety of formats, including GIF, SVG, and CSS. By using these formats, designers can create a variety of effects and animations that can be tailored to their needs. For example, a designer can create an animation that changes the cursor to a hand when hovering over a call to action or link, or they can create a smooth animation that follows the mouse as it moves around the page. This can be especially useful for highlighting certain elements and making them stand out from the rest of the page.



When used effectively, videos can be extremely effective at increasing user engagement. They can create an atmosphere of excitement and draw users in, making them more likely to consume content and interact with the website in a meaningful way. Additionally, videos can be used to explain complex concepts and provide a visual representation that can help viewers better understand the material.


Parallax Scrolling

Parallax scrolling is a popular web design technique that is used to create an illusion of depth and movement on a website. One of the primary benefits of parallax scrolling is its capability to add visual impact and interest to a page. By utilizing scrolling effects, it is possible to create a sense of movement and storytelling that can draw attention to important elements on a page. This helps to create a more engaging experience for the visitor, which can be beneficial for sites that rely on conversions or sales.



Animation can be used to increase user engagement by creating an interactive experience. Animations can be used to draw attention to important elements on the page, such as call-to-action buttons or key information. Furthermore, animation can be used to add visual interest and enhance the overall aesthetics of the website. Animation can also be used to reduce cognitive load and explain complex concepts in an engaging and accessible manner.



Cinemagraphs are emerging as a revolutionary tool for web design. This new technology combines elements of photography and animation to create a hybrid form of art that captures the attention of visitors to a website. Cinemagraphs are essentially still photographs in which a minor and repeated movement occurs, offering an illusion of motion.

The visual appeal of cinemagraphs makes them a powerful tool for captivating website visitors. Cinemagraphs can be used to draw attention to a particular part of a website, call out important information, or draw attention to a particular product or service. Cinemagraphs have been used to great effect in web design, helping to create engaging and interactive experiences.


Next in the series we will explore trends in Typography.