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2023 Website Design Trends - Part 2 of 4 - Typography

January 2023

In the ever-changing world of web design, it is important to stay up-to-date on the latest trends in order to create a website that is attractive, user-friendly, and optimized for search engines. Website design trends are constantly evolving with new technology and user preferences driving the way websites look and feel. In this series we will explore the top design trends for 2023.

Related: 2023 Website Design Trends - Part 1 of 4 - Motion Design Trends , 2023 Website Design Trends - Part 3 of 4 - What's old is new again with Retro Styles , 2023 Website Design Trends - Part 4 of 4 - Trends in Technology


Typography is an important element of web design, and trends in typography are ever-evolving. From serifs to sans serifs, script fonts to bold display fonts, the options available are vast. This article will explore the latest typography trends in web design, providing a comprehensive overview of the options available to designers.



The use of bold and loud fonts in web design is transforming the way websites are created. Bold and loud fonts add visual impact to websites, creating an eye-catching design that stands out from the crowd. They add personality to websites, making them memorable and more aesthetically pleasing. Bold and loud fonts can also be used to convey a message quickly and effectively, helping to draw attention to key content and make it easier to read.


The use of minimal sans serif typefaces in web design has been steadily gaining in popularity due to a variety of benefits. Sans serif typefaces are characterised by their lack of serifs, or small strokes at the end of each letter. This simple style can create an effective, modern aesthetic that can be easily read on screens of all sizes. Sans serif fonts are often considered to be the most legible typefaces when used in digital formats, making them ideal for website content. This legibility helps to ensure that users can quickly and easily scan a website's content and gain the information they are looking for.  The lack of serifs can lend a modern, minimalistic look to a website, making it stand out from competitors.  


The rise of brutalism in web design has been noticed in recent years by many graphic designers and web developers. It is characterized by the use of bold, unconventional typography and the intentional use of raw and untamed elements. These characteristics create an aesthetic that is both powerful and unique, making it an attractive option for web designers and developers looking to make a statement.


Retro typography has its roots in the design styles of the 1950s and '60s, when bright and bold typefaces were used to create an eye-catching aesthetic. Many of these classic fonts, such as Futura, Helvetica, and Baskerville, have been revived and are now widely used in web design. These typefaces provide a sense of familiarity and comfort, and can be used to great effect to capture a retro feel. Retro typography is characterized by its use of bold, often-ornate typefaces that evoke a sense of nostalgia for the past.


Up Next  -  Part 3 of 4 - What's old is new again with Retro Styles