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2023 Website Design Trends - Part 3 of 4 - What's old is new again with Retro Styles

January 2023

In the ever-changing world of web design, it is important to stay up-to-date on the latest trends in order to create a website that is attractive, user-friendly, and optimized for search engines. Website design trends are constantly evolving with new technology and user preferences driving the way websites look and feel. In this series we will explore the top design trends for 2023.

Related: 2023 Website Design Trends - Part 1 of 4 - Motion Design Trends , 2023 Website Design Trends - Part 2 of 4 - Typography , 2023 Website Design Trends - Part 4 of 4 - Trends in Technology

How to Incorporate Retro Styles into Your Website Design

The use of retro styles in website design is becoming increasingly popular. This vintage style can add a unique and nostalgic touch to any website, making it stand out from the crowd. However, it is important to use retro styles in moderation, as too much can make the website look outdated.

Color Palette

To incorporate retro styles into your website design, start by choosing an appropriate color palette. Retro designs often feature bright and colorful palettes, such as pink, aqua, and yellow. To create a distinct look, choose a single color or a combination of two or three colors.


You can also use texture to add a retro feel to your website, such as adding a grainy texture to the background.


When choosing fonts, opt for classic typefaces such as Clarendon, Futura, or Baskerville. These fonts evoke a vintage vibe and will give your website a timeless look. You can also use decorative fonts, such as Art Deco or Art Nouveau, for headings and titles.


Retro-style illustrations are also popular in website design. Look for illustrations with a hand-drawn style and geometric shapes. Try combining different illustrations to create an interesting and unique look.

Elements from the Past

Consider adding elements from the past. This could include vintage photographs, old-fashioned typefaces, and antique furniture. These elements will give your website a unique look and help you achieve a truly retro feel.

Examples of Retro Design

Art Deco

The Art Deco style, first popular in the 1920s and 1930s, is making a resurgence in modern web design. Its sleek lines, bold colors, and dynamic geometric shapes combine to create a timeless aesthetic that is perfect for any website.

The Art Deco style was originally developed as a response to the Art Nouveau movement, which was marked by its intricate patterns and organic forms. Art Deco, on the other hand, was characterized by simplified designs that focused on strong lines, geometric shapes, and a limited color palette. This style has been popularized by iconic structures such as the Chrysler Building, the Empire State Building, and the Rockefeller Center in New York City.

In web design, Art Deco elements can be used to create a unique visual experience. They can be used to add a sense of sophistication and luxury to a website, as well as to draw attention to key elements. Art Deco can also be used to create a sense of movement on the page, as the geometric shapes and lines can be used to create engaging visual paths for the user.

When incorporating Art Deco elements into a website, it is important to remember that the style is all about balance. The designs should be symmetrical and use a limited color palette to create a unified look. When it comes to typography, Art Deco fonts such as Futura, Bifur, and Geometric are popular choices.

Memphis Design

In recent years, a resurgence of interest in Memphis design has been observed in modern web design. Often characterized by its use of bold colors, geometric shapes, and a variety of other designs that are considered to be retro-inspired, Memphis design has been making its way into the digital realm.

The history of Memphis design dates back to the early 1980s in Milan, Italy. Led by Italian architect and designer Ettore Sottsass, the movement was characterized by its bright colors and geometric shapes, which are meant to evoke a feeling of nostalgia for the era. While the movement was short-lived, it has since been adopted and adapted by modern web design.

Modern web designers have embraced the trend, taking elements from Memphis design to create websites that are eye-catching, colorful, and memorable. By incorporating Memphis design into web design, designers are able to create pages that are both visually appealing and functional.

The use of bright colors and geometric shapes is especially popular in modern web design. By using these elements, web designers are able to create websites that are both visually stimulating and accessible. In addition, the use of Memphis design also helps to create a sense of nostalgia for the era that the movement was first popularized in.

The use of Memphis design doesn’t just stop at websites, however. It has also been seen in logos, print media, and even product packaging. By embracing the elements of Memphis design, web designers are able to create designs that are truly unique and stand out from the competition.


In recent years, there has been a resurgence of interest in the aesthetic of Brutalism in the world of web design. Brutalism is an architectural style that emerged in the mid-20th century and is characterized by its bold and utilitarian forms. This style of design has been embraced by many web designers who value its simplicity and honesty.

Brutalism is defined by its minimalist approach to design. It uses basic forms, simple shapes, and geometric patterns to create a bold visual statement. Many of the elements that make up Brutalism are not new; they are inspired by the works of modernist architects like Le Corbusier and Ludwig Mies van der Rohe. This style is often used to evoke a sense of nostalgia, as it is reminiscent of the design trends of the 1950s and 1960s.

The recent popularity of Brutalism can be attributed to its practicality. It is a style that is easy to implement, and it is well-suited to web design. It is also a style that can be adapted to fit any website’s needs. Web designers can easily incorporate elements of Brutalism into their designs to create a unique look that stands out from the rest.

Brutalism is also becoming popular due to its flexibility. As a style, it can be used to create both minimalist and complex designs. This means that web designers can use it to create a website that is both visually appealing and functional. This is particularly useful for websites that require a lot of content, as it allows the site to be organized in an intuitive way.

The popularity of Brutalism in web design is a testament to its timelessness. This style is able to capture the modern zeitgeist while still feeling familiar and comforting. Its simplicity and honesty make it a great choice for any website, and its flexibility ensures that it will never go out of style.