5 Common mistakes Law Firms make when designing their Web SiteJanuary 2023
5 common mistakes Law Firms make when designing their Web Site and how to Fix it.
Related: Do's and Don'ts for Law Firm Websites
1. Poor Navigation - Confusing or cluttered navigation can make it difficult for visitors to find what they're looking for.
Site Navigation Tips - Keep it Simple
- Use clear and concise labels that are easy to understand.
- Avoid using too many categories or sub-categories that can make navigation confusing.
- Make it Consistent - Use consistent navigation across all pages of the website. This helps visitors know where to find what they're looking for and improves the overall user experience.
- Use Drop-Down Menus - Drop-down menus can help organize content into categories, making it easier for visitors to find what they're looking for.
- Use Breadcrumbs - Breadcrumbs show visitors where they are in the site structure and make it easier for them to move back up the hierarchy.
- Highlight the Active Page - Make it clear to visitors which page they're on by highlighting the active page in the navigation.
- Keep the Navigation in a Common Location - Place the navigation in a consistent location on every page, such as at the top of the page or on the left side.
- Use Search Function - Provide a search function that allows visitors to quickly find what they're looking for, even if they don't know where to find it in the navigation.
- Test Navigation - Test the navigation with real users to see if it's easy to use and understand. Make changes based on user feedback.
- Keep it Up-to-Date - Regularly review and update the navigation to ensure it remains relevant and effective over time.
2. Slow Loading Speed - Websites that take too long to load can cause visitors to leave and hurt search engine rankings.
Tips to fix Slow Loading Sites
- Compress Images - Use tools to compress images so they take up less space and load faster. Use a Content Delivery Network (CDN) - A CDN stores copies of your website content on servers around the world, so visitors can access the content from the closest server.
- Enable Browser Caching - Browser caching stores frequently used files on a user's device, reducing the number of files that need to be loaded with each page request.
- Optimize Code - Clean up and optimize the code on your website, removing any unnecessary elements and ensuring it's well-structured.
- Use a Fast Web Host - Choose a web host that provides fast and reliable hosting, with fast server response times.
- Avoid Heavy Plugins - Limit the number of plugins you use on your website and avoid using heavy plugins that slow down the site.
- Monitor Website Performance - Use tools to monitor your website performance and identify any areas that need improvement.
- Poor Mobile Responsiveness - With a growing number of users accessing the web on mobile devices, it's important to design a website that works well on all screens.
3. Unappealing Design - A website with an unattractive or outdated design can turn off potential customers.
4. Non-Optimized Content - Content that's not optimized for search engines can hurt a website's visibility and ranking.
Tips to Optimize Content
- Compress Images - Use tools to compress images so they take up less space and load faster.
- Optimize Videos - Optimize video content for the web, such as reducing the file size and converting to a web-friendly format.
- Clean and Optimize Code - Clean up and optimize the code on your website, removing any unnecessary elements and ensuring it's well-structured.
5. Not Regularly Updating Content - Websites that aren't regularly updated can become stale and outdated, hurting the brand and its image.
Tips for updating Content
- Plan Content Updates - Plan ahead for what content you want to update and when, so you can stay organized and consistent.
- Create a Content Calendar - Use a content calendar to track what content you've published and when, and to plan future updates.
- Use Fresh and Relevant Content - Regularly update your website with fresh, relevant content to keep visitors engaged and coming back.
- Keep the Site Current - Make sure all information on your website, such as your contact information, is up-to-date.
- Monitor Website Analytics - Use website analytics to track how visitors are interacting with your content and make updates based on their behavior.
- Engage with Your Audience - Engage with your audience through comments, social media, and other channels to keep them informed and involved.
- Update for Search Engine Optimization (SEO) - Regularly update your website with keywords and content that help improve your search engine rankings.
- Use a Content Management System (CMS) - Use a CMS to easily manage and update your website content, so you can focus on creating great content.