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Tips for better Email Engagement

June 2017

1. Subject Lines are essential and personalized subject lines can increase open rates. Focus on benefit driven, urgency, credibility or curiosity, when creating your personalized email subject lines.

Related: Harnessing Law Firm Email Marketing

2. Visual elements are essential when trying to gain the attention of your audience. 65% of all people learn visually, so it's important to create a connection with your subscribers.

3. Nearly 50% of all emails are opened on a mobile device. Focus on clean design and succinct messaging to capture the attention of your audience.